Designed by by Mouse Graphics, Greece.
Packaging for Bruken, a new brand of building materials which incorporates two main product ranges: tile adhesives and porcelain grout.
The brand identity is based on geometrical (tile) patterns on a white background while the two product ranges are differentiated, one (for the tile adhesives) using a combination of fluorescent colors and the other (porcelain grout) using a tonal effect created by the white raster to let the actual color of the product be visible to the buyer.
Very simple one. The chess concept and the colors on it gives a great package to the product line.
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